Karen Fraser MBE

Karen leads Credos, the think tank for advertising. Credos monitors advertising’s impact on the economy and showed how advertising contributes £132bn to UK plc. Previously Karen published reports on trust and reputation, and she won a worldwide competition for a place on Harvard Business Review’s Breakthrough Ideas List for her work. She was awarded the MBE for services to diversity and advertising in the Queen’s 2017 New Year’s Honours list.