James joined the IAB in March 2017 as the trade body’s first ever Chief Marketing Officer. He leads the IAB’s efforts in engaging with brands and agencies & re-asserting positivity in digital advertising.
James spent nine years at WPP media agency Mindshare, most recently as Global Mobile Director, where he was responsible for the agency’s mobile output across its network of 166 offices in 86 countries. During this time, he was voted Mobile Marketer of the Year by Mobile Marketing Magazine, featured in The Drum’s Mobile Top 50 and helped Mindshare win Global Mobile Agency of the Year. He joined the IAB from Snap Inc.
He has featured on Channel 4, Sky, Bloomberg TV, BBC World News and BBC Radio’s 4’s Today programme – as well as speaking at various marketing events in Europe, Asia and the US.