Inga Hlín Pálsdóttir

Inga Hlín Pálsdóttir has been an integral part of branding and promotion for Iceland for over a decade, now as the Director of Visit Iceland and Creative industries at Promote Iceland. Promote Iceland is a public-private partnership promoting Iceland internationally for trade, tourism, foreign direct investment, and culture. Visit Iceland is the destination marketing office for Iceland and works under the brand of Inspired by Iceland. She serves on the board of NATA - North Atlantic Tourism Association and is a part of the reference group to the Nordic Council of Ministers on Nordic branding. She's given numerous presentations internationally on the topics and writes regular articles.