Before that, he was a director at the Tate Gallery for seven years, where he was responsible for the award-winning Tate Online, the UK's most popular art website, and Tate Etc, the UK's highest circulation art magazine.
He was voted one of the world's top 50 creative thinkers by the New York-based Creativity Magazine.
In 2009 Will wrote and performed Double Art History, a sell-out one-man show at the Edinburgh Fringe.