KJ Wier

Completely lacking in digital let alone media skills at the time, KJ joined Facebook nearly four years ago as the first member of the global agency team in EMEA. She spent her first two years partnering with Omnicom agencies, most notably spearheading the award-winning McDonald’s World Cup global campaign known as Fry Futbol. For the past year, she has been leading Publicis Groupe across the region and is now the first Creative Agency Partner for Facebook in Europe. With the simple ambition to help make “enyy-inducing work” across Facebook’s products and platforms, KJ is responsible for developing programs and partnerships with creative agencies. Prior to joining Facebook in 2012, KJ spent more than 10 years at creative agencies in the US, including Leo Burnett, Wieden+Kennedy and JWT. As part of the leadership team at JWT NY, she played a pivotal role in winning such global accounts as Microsoft, Royal Caribbean and Johnson & Johnson.