Mats's journey online began in the 90’s: after working at L’Oréal in the Consumer Division, he successively joined Infonie, Havas Interactive Publishing, Monster, and then Google, where he was Managing Director for France & Southern Europe from 2004 to 2010. These busy years did not weaken his taste for entrepreneurship. In 2010, he co-founded fifty-five, a data company
helping marketers leverage data and technology. Originally headquartered in Paris, fifty-five has offices in London, Hong Kong and recently announced the opening of a New York office following the news of their joining You & Mr Jones, the world’s first brandtech group.
In addition to fifty-five, this HEC Paris graduate also co-founded Coopt In, a recruitment social network later sold to Le Figaro group.
