There have never been more ways to be creative in our industry. Technology is leading the way with fantastic new tools, including AI and VR. On the other side, ad blocking is a reality we must overcome to make our campaigns effective. So how do we use technology in the most effective ways so that we have success, and how do we continue to push ourselves in the face of ad blocking opposition? The creativity and technology track brings together those in the know about using technology effectively and creatively so we can all benefit.