Events: Europe 2016 | Calendar / Advertising Week

11:15 ^AM

Storytelling Rhianna Pratchett: The Art of Storytelling The Art of Storytelling

Getty Images Stage

Rhianna Pratchett is renowned throughout the video game industry for award-winning writing on titles such as Tomb Raider, Mirror’s Edge and Overlord. In conversation with Guardian games editor Keith Stuart, she will discuss the art of non-linear storytelling and how interactivity is crucial to how modern audiences understand visual narratives. Rhianna will reveal how she works with development teams to create greater emotional engagement and discuss the importance of identification and representation in games and media.

Rhianna Pratchett video-game scriptwriter

Keith Stuart Games Editor, Guardian News & Media

Rhianna Pratchett

Keith Stuart

12:00 ^PM

Storytelling Storytelling in the Digital Age

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Leaders in Content Marketing take the stage.

Dominic Mills CMA Consultant Editor, CMA

Paul Adams Executive Client Officer, iProspect

Simon Baker Head of Branded Content, ITN Productions

Nick Bradley Commercial Director, Factory Media

Tom Curtis Head of MediaCom Beyond Advertising UK, MediaCom

Nic McCarthy Content Director, Seven

Dominic Mills

Paul Adams

12:30 ^PM

Storytelling Gossip Is What Makes Us Human

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Gossip is a fundamental part of human life – it bonds us, help us communicate, builds trust & helps society grow. It is also a modern day fuel for branding.

This session will explore the overlooked power gossip has for brands and marketing in general, and why the sharing of this "content" is so important at unlocking high-value customers.

Panelists include ITV's Head of Entertainment, the Publisher of Heat and Gleam Future’s Brand Partnerships Director.

Rupert Staines MD EMEA, RadiumOne

Richard Howard Publisher & Brand Owner, Bauer Media

Catherine Lui Brand Partnerships, Gleam Futures

Athena Witter Head of Entertainment, Soaps, Drama, ITV

Rupert Staines

Richard Howard

1:15 ^PM

Storytelling Convergence: When Branded Entertainment Becomes Valuable Entertainment

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We’ll explore the intersection of Brands and Entertainment to discover when brands will see marketing as a profit center, not a cost center. This panel of experts from media companies, brands, agencies and sports teams, will uncover the next big thing in branded entertainment. With 409 scripted show on TV in the US, why can’t brands become executive producers and ‘own’ the content. They can, and they will.

Jonathan M. Perelman Head, Digital, ICM Partners

Matthew Baxter Chief Media Officer, Liverpool FC

Niall Mcgarry , Maximum Media

Ben Cyzer Head of Creative Strategy, MPC

Will Hayward Chief Commercial Officer, Dazed Media

Jonathan M. Perelman

Matthew Baxter

2:00 ^PM

Storytelling Running Barefoot Across Borders

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Great stories unite and excite audiences across the world. Broadcasters are investing increasingly in multi-territory film and TV content aimed at a wide international audience. But how are decisions made and how does the changing market place affect production, commissioning and acquisitions?

Hear about the strategy, the difficulties and highlights of how Europe’s biggest entertainment company make these decisions and deliver world class content across borders.

Sarah Hewson Presenter, Sky

Phil Edgar Jones Director of Sky Arts, Sky

Anne Mensah Head of Drama, Sky

Lucy Criddle Senior Acquisitions Manager, Sky

Sarah Hewson

Phil Edgar Jones

2:45 ^PM

Storytelling Real Time Story Tellers

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In today’s era of media fragmentation, brands need to develop new strategies to capture their audiences and make lasting impressions. Hear from experts on how to get your content to stand out from the clutter and the click bait, and tell stories in real time to reach listeners in the moments that matter.

Adam Foley Commercial Strategy Director, The Guardian

Michael Pennington Director Specialist Sales EMEA, Yahoo

Chris O'Reilly ECD and Co-Founder, Nexus

Keith Richey Director of Global Marketing, LinkedIn

Chad Warner Integrated Creative Director, McCann

Adam Foley

Michael Pennington

ITV Stage

The Guardian Stage

Getty Images Stage

IPA Stage

Sun Studio

Academy Stage

Fortnum & Mason

KOKO

Picturehouse

Ronnie Scott's

Southwark

Kensington Palace

Agency

Data Driven Marketing

Presented byADARA

Marketer's Innovation

Presented byAdobe

Mobile

Sports & Entertainment

Presented byOctagonFRUKT

Talent

Presented byMEC Global

Video

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