In this session...
The Power of Sound is an experiential presentation exploring how evolution refined our senses, affected the development of our memory, decision making along with human communication, which now defines our relationship with the arts, media and brands.
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It showcases the unique properties of sound and highlights how these can be utilised with popular theories of social psychology to enhance the impact and effectiveness of branding and advertising campaigns. In particular demonstrating how emotion delivered through sound, influences us both consciously and to an extraordinary effect in brand advertising, subconsciously.
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