In this session...
Cisco predicts that 80-90% of global internet traffic will be video by 2019.
How are our viewing behaviours evolving so rapidly? How is technology changing our entertainment culture? Will online video really become the most watched entertainment format by the end of the decade?
This session, featuring Nigel Morris, CEO Dentsu Aegis Network Americas & EMEA, and Matt Brittin, President of Google EMEA, will explore potential answers to these big questions, and what this means for tomorrow's marketing…