Matt Davies, MEC’s MD of Content teams up with East London Grime MC Artist Ghetts to reveal how the instinctive process of songwriting, performing and engaging with fans can apply to the more scientific process of creating content marketing strategies that appeal to and excite consumers. View More

As content creators we seek to understand people better by identifying the content that is right for them and where it best impacts the customer journey. We want to deliver it on the right platform, where they can discover it on their own terms, and ultimately make sure they enjoy it enough to pass it on. Because even though we‘ve broken it down and made it scientific, our most successful strategies are rooted in consumer insights, just as recording artists draw on different influences to tell stories that resonate with different audiences. Join us for this exciting Q&A session and exclusive live performance with one of the UK's most highly acclaimed MC Artists! View Less