In this session...
Join us for breakfast at 8:30 at Picturehouse Central ground floor cafe followed by an extended block of Native.
As native advertising enters the mainstream, native increasingly provides huge opportunities for advertisers to engage ever-hard-to-reach consumers, and for publishers to generate new revenues in an ever-commercially challenging world.
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This two hour block of programming will be packed with talks, insights & debate from industry leaders covering subject as diverse as:
-Native creative showcase; the best native campaigns from across Europe
-Programmatic native: can native really scale?
-Learning from start-ups; insights from how start-ups have mastered native advertising
-Native video: exploring video in a world increasingly dominated by Facebook auto-play video formats
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