In this session...
Images have always been the currency for communication on Instagram. For brands, a strong visual voice is the key to driving real business results on the platform. Now that advertisers have access to a range of creative tools and the same targeting, buying and measurement tools as they do on Facebook, creative on Instagram should be as diverse as the global community itself. Patrick Burgoyne, Editor of Creative Review, will host a panel discussion exploring different creative approaches to Instagram.
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Images have always been the currency for communication on Instagram. For brands a strong visual voice is the key to driving real business results on the platform. Now that advertisers have access to a range of creative tools and the same targeting, buying and measurement tools as they do on Facebook, creative on Instagram should be as diverse as the global community itself. Patrick Burgoyne, editor of Creative Review, will host a panel discussion exploring different creative approaches to Instagram and the opportunities for brands and marketeers.
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