In this session hear Rory Sutherland in conversation with Paul Feldwick, acclaimed author of The Anatomy of Humbug: How to think differently about advertising. We ask the simple question - what makes it so difficult to sell ideas? - and wonder what agencies may have done inadvertently to make it harder than necessary.
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Paul combines over thirty years experience in effective creative communications with a Master's degree in organisational consulting and many years experience as a facilitator and trainer in creative industries. He has written several books on advertising and thinking differently.

Rory is Vice Chairman of Ogilvy & Mather UK. He has worked on a huge range of clients from Amex, BT, Compaq, Microsoft, IBM, BUPA, easyJet, to Unilever, winning quite a few awards along the way. He was appointed Creative Director of OgilvyOne in 1997 and ECD in 1998. He is the founder of Ogilvy Change the award winning behavioural science unit. In 2005 he was appointed Vice Chairman of the Ogilvy Group in the UK in recognition of his improved timekeeping.
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