For those lucky few who hold a dominant market position, as well as those who don’t, it’s in your interest to challenge and radically alter the status quo. Understanding how to change the game and drive innovation sits at the heart of your brand’s future.
Microsoft is disrupting the world of search as you know it. In this session, Brian Kealy and James Murray will dissect what it takes to be a challenger brand and upset the balance against a market leader. How can you use these learnings to challenge your own market?