Adobe and Razorfish explore the key findings of the 2016 Digital Trends Briefing and showcase how companies are evolving the customer experience and becoming experience businesses. View More

Adobe and Razorfish explore the key findings of the 2016 Digital Trends Briefing. What are the challenges and opportunities that will affect marketers over the coming year, as marketers assume ever greater responsibility for the customer experience? How are companies including Audi and Spotify evolving the customer experience and becoming experience businesses? Nick Turner (International Creative Director at Razorfish) and David Burnand (Head of Marketing for Northern Europe at Adobe Marketing Cloud) look into the issues and share their perspectives. View Less