In this session...
The live experience has never been more important within the entertainment industry. In many cases it generates more money for artists than recorded music, but there is increased pressure to make the live experience even more experiential. Whether it’s the additional elements added to festivals or the desire to make everyone a VIP – it’s a booming industry.
The panel will discuss how things have changed, the future and whether a brand’s inclusion in an event can change the way we think.
