Jim began his career as a copywriter of J Walter Thompson, London where he remained for nine years working on campaigns for Persil, TSB, NatWest, Kellogg’s both UK & Global, Unilever Global Haircare and Nestle Rowntree. He then moved to Gold Greenlees Trott and worked with Blockbuster, John Smiths Bitter and Holsten Pils.
At TBWA Jim was Creative Director through the line on the single biggest ever account win in the UK, NatWest. He was responsible for creating a new brand campaign to run everywhere – TV, print, DM, in-branch. Jim was also Creative Director on The Big Issue.
In those 18 months GGT went through two mergers, finally resurfacing as TBWA. However there was only room for two people with curly hair at the top of that creative department so in 1999 Jim left and ambled east to join Mother as a Creative Director.
Jim worked at Mother for four years and was responsible for creating and producing new campaigns for Typhoo Tea, ITV Digital, ITV Sport Channel, Q magazine & its TV & website brand extensions, The Observer and Pimm’s. Leo Burnett, London saw him as Executive Creative Director, working on, amongst others, P&G femcare globally, McDonald’s UK & sometimes the USA & Europe, Kellogg’s UK & global and then lastly working at Arnold KLP for Britvic Pepsi, Jack Daniels and Volvo.
Jim Thornton Job Title Creative Director Company VCCP
