Tom doffed the chief’s cap at M&C Saatchi for the first time in October 2014, shortly after the acquisition of digital creative shop Lean Mean Fighting Machine. Tom’s career started off at Reuters, but in 1999 he left via the back door and joined their then digital agency BMPinteraction. A year later, Tribal DDB formed and Tom became a planner at the home of planning at Bishops Bridge Road. Five years of learning the ropes was enough however, and in 2004 he launched Lean Mean Fighting Machine. Digital innovation was at the heart of the agency’s work for progressive clients such as Emirates, Land Rover, Samsung, Converse and Unilever. The agency went on to become one of the leading independent digital creative shops in the world, picking up Digital Agency of the Year in Cannes along the way. It’s with the same creative bravery that precipitated this success, that Tom leads the troops at M&C Saatchi.
