In this session...
In his talk Paul Feldwick will illustrate some of the key ideas from his book “The Anatomy of Humbug”, using visual material from The History of Advertising Trust's archive collections. He will argue that the ad industry will only be able to deal with a rapidly changing media future if it understands its own history.
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We need to be more critical of the unconscious assumptions we have inherited from the past – and equally to pay more respect to past theories and practices that we now think of as unfashionable. In both these ways, there’s much to learn from studying both the ads and the ad practitioners of the past, if we go about it the right way.
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