As Trevor Beattie once said, the advertising industry is “too posh, too white, too male”. Our industry isn’t nearly diverse enough to represent our multi-cultural, multi-ethnic and multi-class society. What’s holding us back, who’s making headway in this area and what needs to be done to create a more representative workforce? Our expert panel's discussion will leave you inspired and ready to take action to affect change in your organisation. View More

At 87% white and largely based in London, the advertising and media industry remains miles behind the 40% BAME (black, Asian and minority ethnic) profile of the city, and behind a country which will be 30% BAME by 2045. It fails too in almost all other diversity categories: across class, religion, gender and across disabilities.

Yet including a more diverse mix of backgrounds, experiences and opinions within our teams is proven to make businesses more profitable and more successful.

As P&G’s Roisin Donnelly says, “Diverse teams get better results. Diverse teams better understand and represent diverse consumers. Diverse teams are more innovative and creative. Diverse teams challenge the status quo and help everyone involved reach further than they could alone.”

So why isn’t it working? What’s holding us back? What are the underlying reasons and blocks that stop us creating truly diverse work teams? How do we move past diversity as a talking point and just, do it? View Less