Before Google, Patrick Collister ran his own company, Creative Matters, a firm that specialised in both advertising consultancy and training. Previously he was the Executive Creative Director at Ogilvy in London. All of which means that he knows all there is to know about creating ideas that sell.

For anyone whose ambition is to create ideas that generate business in the 21st Century, there couldn’t be a better person to learn from. View More

This session is based on a day-long workshop, just one of twenty courses available from D&AD Training.

About D&AD Training:
Sessions are primarily designed to be of benefit to creative professionals at all stages of their careers. Attendees will gain confidence and hone their skills in traditional creative disciplines – art direction and copywriting, for example. Or learn techniques such as how to structure a brilliant presentation, how to propagate ideas using digital media, how to have ideas in the first place and much more besides.

All our sessions, however, have one thing in common. They are led by people at the top of their profession: award-winning writers, designers, entrepreneurs and speakers. These legends are ready, willing and able to pass on their winning ways to make you more creative.

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