In this session...
In 2015 Native Advertising is no longer a buzzword, but an essential part of any brand's ad strategy. Media owners like Facebook and LinkedIn have grown multi-billion dollar businesses around native ad formats, and brands like Red Bull and Paddy Power have put content at the core of their businesses. The Native Ad Forum celebrates awesome branded content, looks at how brands can become publishers and publishers can rebuild their businesses in the native age.
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The Native Ad Forum is a morning of talks featuring some of the most interesting people working in the space of brand content; from brands who are acting like publishers, to publishers who are building businesses around brand content.
The format will feature talks from industry leaders including:
- Paul Mallon,Paddy Power: Anarchy vs Accounting
- Jon Burkhart, Real Time Content Labs
- Philip Trippenbach,Edelman: Native Advertising in the Renaissance age
- Nick Jones,Visa
- Tiffanie Darke,News UK: Highs and lows of helping build News UK's native advertising offering
- Patrick Keane,Sharethrough
- Martin Belam,Trinity Mirror: USvsThem vs Native Advertising
- Ben Clarke,MailOnline: Designing for the Snapchat generation
- Curt Larson,Sharethrough: Programatic for Native advertising
- David Fisher,Sky
- Patrick Albano,Yahoo
- Jamie Toward,MEC
- Jon Lombardo,Linkedin
- Mike Gaffney,Sharethrough
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