Razorfish said in their Digital Dopamine report that "Advertising is most effective when it is part of a value exchange. Consumers are now aware of how much their attention is worth to marketers, and they expect to be rewarded for it." In this session, we will spend time looking at good and bad examples of value exchange advertising and what that means. View More

Done well, value exchange allows marketers to engage with new customers and re-connect with existing ones at scale. Quality ads that offer value to the consumer typically deliver industry leading recall rates and can facilitate the tipping point to consideration and purchase. In the session, we'll spend time looking at good and bad examples of value exchange advertising and the lessons marketers can learn on how to deliver valuable customer engagement and maximize the effectiveness of their marketing spend.

Paul Bowen, GM EMEA (Tapjoy) will be joined by Richard Shotton, Head of Insight at ZenithOptimedia, Alex Hewson, Media Director at M&C Saatchi Mobile and David Sandler, Global Account Director at Fetch Media. View Less