Who says content marketing doesn’t pay? LinkedIn’s Jason Miller shares tips & strategies for driving content marketing ROI. Learn how to raise brand awareness, build trust and establish credibility – all whilst driving revenue. Energetic, unique and at times a little anarchic, Jason’s one of a kind workshop takes you on a whistle-stop tour of the Monsters of Rock via a nice roast dinner. Trust us, all will become clear! View More

Jason Miller is the author of Welcome to the Funnel. He leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. Previously he was the senior manager of social media strategy at Marketo and responsible for leading the company's global content and social media efforts. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, creating content, and tracking the ROI of social, he's taking photos of rock concerts, singing 80’s metal karaoke, and playing Seinfeld trivia. Jason is a frequent contributor to Content Marketing Institute, Social Media Examiner, Marketing Profs, Copyblogger and is a content marketing thought leader. View Less