In this session...
Award-winning journalist and columnist Miranda Sawyer chairs a panel of content, brand advertiser and platform leaders, in a discussion exploring how brands can best create a sense of belonging and active participation within the community they serve.
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In today's vibrant marketplace, building strong and active brand communities takes more than just platforms. They require creation, curation and above all care.
Advertisers looking to engage and build their own group of active members and advocates need more than a meeting point. They need stories, content and a clear point of view.
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