In this session...
Meticulously crafted music & sound can make or break the final output of months of work, yet is often left to the final moments.
AdVolve is kickstarting conversations between ad agencies, production companies, music houses and more to expand understanding on all sides of the table.
Special music performance by Clement Marfo showcasing 'Champion' song for the Olympic Games.
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Meticulously crafted music & sound can make or break the final output of months of work, yet is often left to the final moments.
Even with the most solid strategy, concept, storyboards and visual production, when 42% of audiences equate their viewing experience with the music and sound, it seems madness that only 12.5% of the average production budget is spent on this crucial aspect.
AdVolve is kickstarting conversations between ad agencies, production companies, music houses, and more to expand understanding on all sides of the table – and help create a stronger, more impactful end result and a stronger community of creatives.
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