In this session...
Amol Rajan, Editor of The Independent, hosts a discussion on the power of campaigning through newsbrands. This unmissable session will highlight the amazing power and influence that brands have in creating awareness, inspiring action and changing the lives of others.
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Last year The Independent ran its biggest Christmas appeal to date, campaigning to change the lives of Homeless Veterans in Britain. In this session, Amol Rajan, editor of The Independent, discusses the power that brands hold in driving change. From sharing real life stories, responding to reader letters and holding online auctions, the session will address how influential newsbrands are able to create awareness and stir up emotion for a cause.
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