In this session...
Panellists will discuss how the rise of mobile advertising, in all its forms, is forcing publishers to reassess their approach to their fastest growing asset, their mobile audiences. Senior publishing executives will share their thoughts on a variety of topics ranging from consumer usability and the formats that work, the importance of data based decision making and how they measure the impact of those decisions and how they manage the trade-off between advertiser creative and editorial control.
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From social to video, programmatic to contextual, brand to performance, the rise of mobile advertising brings with it challenges as well as opportunities for advertisers and publishers.
Now that it is a firmly established form of digital advertising, the question we are all already asking is what’s next? How will mobile advertising evolve over the near term and what changes, if any, are all players in the media space making to their strategies to ensure that they don’t get left behind.
Whilst publishers' demand side partners share their views on the changing role of the media agency in this era when programmatic is the new normal. The real elephant in the room that needs to be addressed, how are they identifying and recruiting the best talent.
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