In this session...
Retailers have always collected insights on where we visit, how we browse and what we purchase in stores. Then came online shopping where they started monitoring what we did on and off the website. Now, top retailers and marketers share how mobile devices -- the location signals they provide — offer the missing link to connecting on and offline visits and sales.
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Given the amount of time people spend on their smartphones, the opportunities for retailers leveraging this channel abound. In this session, we will explore the issues facing retailers and brands today and cover some key questions:
- How are brands leveraging location data to bring the power of online marketing to the physical world?
- What are the opportunities of location for retail brands?
- What are the best metrics of quantifying mobile campaign success?
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