In this session...
HBO Curb Your Enthusiasm star, Susie Essman, leads a hilarious roundtable on advertising and humour with an all-star creative cast.
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What makes advertising funny? Is there a secret formula and does humour make advertising more effective?
We look at our panel's favourites and then some less successful examples, where humour falls flat. We also discuss whether all brands should try to be funny - do we want our bank cracking jokes? Using humour to shape a brand's personality can work well in the social space but can you 'engineer' a funny viral?
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