There’s never been a better time to be a B2B marketer, with powerful new tools, greater visibility, and a license to reinvent what B2B can do. LinkedIn is building a platform to redefine how businesses engage with one another. Join us for an inspiring morning at the Ham Yard Hotel that will reveal how to nurture leads throughout the funnel, shape thinking and creatively build brands whilst driving leads. The new era for B2B is here. We’ll help make you a part of it.
Registration is now closed for this event.
WELCOME
9:00 - 9:10 AM
Ariel Eckstein
Managing Director, EMEA, LinkedIn
KEYNOTE: LESSONS FROM THE CUTTING EDGE OF B2B
9:10 - 9:35 AM
It’s been the Cinderella of marketing for too long, but in the age of the professional feed, search & hyper authenticity across all touch points, it’s time for B2B to come to the party. We tackle the ‘elephant in the room’ head-on and explore the tension between driving leads and building a B2B brand.
Alison Orsi
VP, Marketing, IBM
A SLEEPING GIANT AWAKENS: THE PWC OUTLOOK REPORT
9:35 - 9:50 AM
PwC’s Phil Stokes looks at the economic impact of business-to-business commerce – and how placing an increased focus on B2B marketing could unlock growth for clients and agencies alike.
Phil Stokes
Partner, Entertainment & Media Industry, PwC EMEA
FIRESIDE CHAT: WHAT CAN B2B LEARN FROM CONSUMER BRANDS?
9:50 - 10:10 AM
As the path to business purchases evolves and we recognise that leads are humans too, B2B marketers have an opportunity to rediscover the art of branding, and quite possibly reinvent it as well. What can we learn from B2C campaigns – and what must we figure out ourselves?
Charlotte Mceleny
Digital Editor, Marketing Magazine
Dean Aragon
VP Brand & CEO, Shell Brands International
Chris Perry
CEO, Wunderman UK
Penry Price
VP, Marketing Solutions, LinkedIn
LINKEDIN, BIZO AND BIG DATA: INTRODUCING THE NEW B2B
10:10 - 10:30 AM
Bizo founder Russ Glass talks to his vision for the future of B2B, and the power of bringing together automation, social and data to forge new and renewed relationships.
Russell Glass
Head of Products, LinkedIn Marketing Solutions
WELCOME TO THE FUNNEL
10:50 - 11:40 AM
B2B marketing shouldn’t mean just talking to the leads you already know. LinkedIn’s Jason Miller and Velocity Partners’ Doug Kessler join forces to explore the practicalities of engaging buyers at different stages of the purchase cycle with a powerful combination of content and nurture.
Jason Miller
Global Content Marketing, LinkedIn
Doug Kessler
Co-Founder & Creative Director, Velocity Partners
THE MARKETER PANEL: BUILDING A NEW B2B IN 2015
11:40 AM - 12:20 PM
The marketers behind some of B2B’s biggest successes discuss what makes a winning B2B strategy, what marketers need to deliver and how to make it happen this year.
Gareth Case
Global Marketing Director, Xchanging
Alison Lange Engel
Senior Director, Marketing, Linkedin Marketing Solutions
Tara Powadiuk
Global Media Partnership Lead, Microsoft
John Watton
EMEA Marketing Director, Adobe Marketing Cloud
CLOSING REMARKS
12:20 - 12:25 PM
LinkedIn’s Josh Graff picks out the key themes of the Forum.
Joshua Graff
Senior Director, LinkedIn Marketing Solutions, EMEA, LinkedIn
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