Derek Scobie

Head of YouTube’s Brand Proposition Team, NACE
Derek Scobie runs YouTube\'s Brand Propositions team for the colder and beer-drinking parts of Europe. Prior to Google, Derek cut his marketing teeth at P&G, helping launch a dubious orange drink, rejuvenate an ageing skincare brand and revitalise a sickly healthcare business. Keen to make amends, he set about making volunteering cool for kids as Marketing Director of Project Scotland. He also spent some time as a strategic marketing consultant, however this was a serious role he struggles to be pithy about. Derek has a wife, kids and a huge string of unfinished projects, one of which will, ultimately, change the world (though probably still fail to pay the mortgage).