Christine Beardsell

Christine is the Managing Director of Newcast UK, ZenithOptimedia’s 30-strong branded content division. With a creative mind that encompasses the worlds of marketing, content production, media and technology, she has the unique ability to expertly navigate the emerging media landscape where creative marketing meets content creation. Her ever-evolving roles and multi-disciplinary skill-sets over the last 14 years have helped companies keep ahead of industry trends and needs. From helping to create one of the earliest award winning content platforms for Digitas back in 2007, to launching and driving a specialized content marketing company within VCCP in 2012/13, her creative vision has won awards, set new standards and broken new ground around what it means to be a creative marketer and what marketing is in the digital world today. Her innovative and entrepreneur spirit can further be exemplified through her digital start-up BritMums -- the UK’s largest and most influential parenting blogger network.