David Lancefield

David is a partner in PwC, leading the global economics practice and co-leading the growth business.

He advises senior executives of media clients on how to make their organisation, and themselves, more successful. Big strategic decisions, corporate transformation and new partnerships and products is where he typically gets involved. He's worked in 25 countries, spoken at lots of conferences (MIPCOM being one) and his views capture on CNN and the FT. He's been at the forefront of creating business models that work in digital in TV, online, radio and music and led innovative thinking on measuring the effectiveness of advertising.

Twitter: @DLancefield