In this session...
Online video advertising is revolutionising the way media is traded programmatically. Where online display helped establish auction based programmatic trading, or real-time bidding (RTB), online video is driving the adoption of non-auction based trading or Programmatic Direct. This enables both buyers and sellers to take advantage of the audience targeting and cost efficiencies afforded via RTB. Hear from leading premium publishers and broadcasters on how they are leveraging the opportunity to gain momentum in programmatic advertising.
