In this session...
Viewable. Adaptive. Engaging
2014 has been dubbed as the ‘Year of Native Advertising’. The buzz is endless and the opportunities are ample, but what exactly is Native Advertising and how can it be used to re-write the online industry?
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Join us as our industry leading panelists discuss how we can adapt our historic learning’s to develop an evolutionary form of advertising. Can we avoid making the same mistakes again; addressing measurement and viewability, adaptive and responsive creative paired with data driven trading from day one? Will we take this opportunity to finally deliver cross-platform engagement? What role does programmatic play in this new landscape? In an increasingly commoditised advertising world, our panelists debate whether Native Advertising can be a win-win for both advertisers and publishers.
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