People move – between screens, places and moments. Mobile technology is bringing these moments together, giving marketers access to a wealth of new data every single day. As consumers move between moments, brand experiences should adapt and move with them.

For those playing buzzword bingo at Advertising Week Europe, “mobile-first” will feature high-up the lists on nearly all sessions. This workshop will provide a chance to hear from one of the few genuinely mobile-first organisations taking part, leading independent mobile advertising company Millennial Media. Stephen Jenkins, VP Marketing, EMEA, will discuss how technology, data and creativity are all moving together to change the way we approach digital marketing & advertising.