In this session...
The new breed of chief marketing officers have to be as skilled as the finance director with budgets, know as much about technology as the IT team and act as the voice of the consumer in the boardroom. Marketing Week editor Ruth Mortimer quizzes a select group of leading executives, such as Pernod Ricard’s CMO Martin Riley, Britvic CMO Matthew Barwell, William Hill CMO Kristof Fahy and RSA CMO Peter Markey, for their predictions and experience.
