This session is Tomorrow's World, today, for advertisers and agencies.Technology used to be investigated after the creative idea had been developed. Now meetings of technologist and creatives, before a brief has even been created, enable creatives to come up with creative ideas that utilise new technology to create ground breaking advertising: View More

Understanding new technology, so as to develop creative ideas that utlise its potential, has become vital for creatives. No longer is technology and vfx addressed after the idea has been created, simply to enhance it but instead is at the heart of the idea itself.
We have four speakers, introduced by APA Chief Executive, Steve Davies, who are at the forefront of making new technology work in finding a new creative solution. Four very different approaches and projects, featuring companies at the cutting edge, Framestore, the creators of Gravity, MPC, a leading VFX studio, Nexus, the award winning commercials animation studio now creating ground breaking interactive projects and a commercial directors perspective from Hotspur and Aryle.
This session is a must for anyone in advertising looking to help their clients utilise new technology to the benefit of their clients and to advertisers who want the latest information on what is possible now. View Less