In this session...
Digiday is putting on a game show. “Are You Calling Me A Liar?” features top advertising executives telling tales, some true and some false. Two teams will compete to figure out who is telling the truth -- and who isn’t.
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Advertising people sometimes need to stretch the truth. Digiday will leading agency executives, divided into two teams, to see who can tell tall tales the others will believe. Some stories told will be true, some will be false. Can you tell the difference?
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