In this session...
In a world of exponential change, agencies and clients are constantly being challenged and disrupted. After analysing hundreds of start-ups and effective innovation projects, The Knowledge Engineers has devised a methodology to bring the culture of the lean start-up into advertising agencies and marketing teams.
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This introduction to Agile Innovation will help you identify key technology disruptions and their impact on business, as well as provide a high-level understanding of the tools and techniques that we have designed to help leaders build a modern culture of effective and rapid innovation.
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