In this session...
IAB RealView is ground breaking research illustrating how people really use connected devices using time lapse fisheye cameras. Delivered in partnership with research agency Firefish and in consultation with Dr Simon Hampton of the University of East Anglia’s School of Psychology. The research offers a unique insight into how advertisers can communicate with consumers in an omniscreening world and today’s session features a ‘live’ experiment demonstrating the project’s major findings.
