Are you ignoring half of the purchase journey? MEC Momentum is MEC’s research-fuelled approach for understanding the purchase journey. MEC Momentum shows the connections between people’s perceptions of brands, consumer behaviour in the purchase journey, and how they use touchpoints in relation to categories, providing a whole new take on the purchase process and a new strategic approach to growing our clients business. View More

MEC Momentum triangulates those three areas in order to develop brand strategies and plan communication with the ultimate goal – brand growth. Our research approach is based around a simple conceptual framework to describe the purchase journey, a continuous cycle which consists of 4 key stages, each stage revealing more on how consumers really make decisions about products and services and helping us to understand how brands perform against their competitors. MEC Momentum is changing the way we approach strategy development, plan and optimise media for our clients. View Less