In this session...
Will this finally be the year that mobile, social, and content converge into a marketing "perfect storm?" Consumers are armed with social feeds and the mobile web, providing them with real-time content relevant to their needs, and demanding brands engage them one on one in conversation. Our senior panel of marketers share their perspectives on how they’ve adapted to meet those demands and learned to thrive in this new era of conversation. Brought to you by LinkedIn, in association with The Marketing Society.
