It's not brain surgery, but it IS brain science > Events: Europe 2014

Advertising Week Europe 2014

It's not brain surgery, but it IS brain science

Wednesday, 02 April at 11:00 AM
News Room Studio B

Michael Smith
Carla Nagel
Horst Stipp

Martin de Munnik
Michael Smith
Pranav Yadav

In this session...

Discussion of neuromarketing research tools and methods, their help in measuring emotional links and how they can help you make more effective advertising. Presentations by The ARF, Nielsen Neuro and a panel discussion of industry leaders.

Presented with

Speakers

Michael Smith Director, Industry Relations Nielsen

Martin de Munnik Founding Partners Neurensic

Carla Nagel Executive Director Neuromarketing Science & Business Association

Michael Smith Nielsen Director, Industry Relations

Horst Stipp EVP, research and innovation, Global and Ad Effectiveness Advertising Research Foundation

Pranav Yadav CEO Neuro-Insight US

Event Details

Event Type Workshop

ITV Stage

David Lean

Channel 6 Stage

Studio A

Studio B

KOKO

Ronnie Scott's

Scala

St. James

Kensington Palace

Agency

Branded Entertainment

Creativity

Data & Analytics

Digital

Education

Innovation

Mobile

Social

Storytelling

Technology

Video

Search Events

It's not brain surgery, but it IS brain science

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It's not brain surgery, but it IS brain science

In this session...

Presented with

Speakers

Event Details