Imagine if there was a group of people, largely ignored by marketers and advertising, who have the financial power to significantly influence the success of brands.
Now imagine that this group is not only crucial to brands now, but its importance is increasing over time.
At Advertising Week 2014 hear from Enders Analysis and YouGov, how this mature ABC1 audience, Generation Wealth, are increasingly the power players of consumer spending.
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Brought to Advertising Week in association with Immediate Media Co.
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