In this session...
IPC Media bring together a panel of experts who make food their business – in very different ways. What inspires them? And how can they inspire you? What can brands and advertisers learn from the industry leading innovators in this foodie revolution? Where do food trends come from and why do they spread like wildfire? Why do we all want to keep making cupcakes? How can people innovate in such a crowded sector? Is it chef as celebrity first and the recipe second? Is food the new fashion?
