In this session...
Celebrity endorsement is big business, with brands spending billions working with talent to produce compelling campaigns and advocate their products. Celebrity Intelligence editor Gabrielle Sander brings together the Walkers crisps advertising campaign creatives - Freuds Associate Director Jack Freud, AMV BBDO Chief Innovation Officer Jonny Spindler, Walkers Marketing Director Pete Charles and BAFTA-winning director Paul Weiland - to share their experience, insight and predictions on the future of celebrity endorsement.
