In this session...
Technology is evolving the way fans consume content and connect to sports - ESPN and other experts discuss how they are developing multi-platform strategies for Rio 2014, including a Q&A with England, Liverpool and Real Madrid legend Steve McManaman.
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As technology has evolved, so has when, where and how we consume content. Never has this been more true with the increasing globalisation of sport.
This summer’s FIFA World Cup will attract global audiences of billions, making it one of the advertising industry’s biggest events.
How fans interact with the World Cup will differ hugely depending on time zones – whether the games are being played while fans are still in the office, on their sofa at home or tucked up in bed.
ESPN will discuss with former England star Steve McManaman and other experts how sports content producers and the brands that advertise with them are developing their multi platform strategies for Rio 2014.
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